Become the most strategic, business-savvy researcher in your organization
Transform your research from “interesting insights” into mission-critical, business-driving strategy.
Step into your role as a strategic research leader
Turn your research into business results that matter. The Impact Membership is for user researchers ready to consistently align insights with business goals, influence key decisions, and confidently lead projects that deliver measurable impact.
If you’re:
Frustrated by collecting insights that go unused in decision-making
Overwhelmed by fragmented resources and unclear priorities
Eager to confidently lead research that impacts product roadmaps, customer strategy, or business growth
…the Impact Membership was built for you.
Imagine reducing project prep time by 30%, seeing your recommendations implemented consistently, and becoming the go-to expert for high-stakes decisions in your organization. This isn’t just about mastering techniques—it’s about creating outcomes that elevate your career and drive business success.
Trusted by 10,000+ user researchers…
Most user research training focuses on methods, but not enough on impact. The Impact Membership takes your research skills and fuses them with MBA-level business strategy, behavioral economics, and category design – so you can lead research that makes a measurable difference to your organization’s growth.
What can you expect when you invest?
Because we care about measureable outcomes as UXRs…
For you as a user researcher:
Save 20+ hours per project by using pre-built templates, customizable frameworks, and streamlined workflows. That’s over 280 hours saved annually—seven additional weeks to focus on what matters most.
Improve implementation rates by 50% or more by learning how to deliver findings in a way that aligns with business goals and directly influences decisions.
Confidently lead research projects with access to proven methods, mentorship, and tools. You’ll tackle research challenges with clarity and control, setting yourself apart as a leader in your organization.
Secure promotions or higher freelance rates. On average, researchers who upskill report an increase of £5,000–£10,000 annually through better negotiation, stronger portfolios, and clear evidence of strategic impact.
Run research cycles 30% faster by focusing on the highest-value activities and cutting down on inefficiencies. Spend less time in analysis paralysis and more time driving actionable outcomes.
Achieve career clarity and confidence. Position yourself as an expert by mastering the strategic aspects of user research, opening doors to leadership roles, speaking engagements, or consulting opportunities.
For Your business or organization:
Avoid costly design missteps, saving your company tens of thousands of pounds. One well-researched usability study can prevent costly rework, often priced upwards of £50,000 for mid- to large-scale projects.
Unlock innovation that drives revenue growth. A user insight could lead to new features, products, or services that generate £100,000+ in additional revenue.
Improve time-to-market with streamlined research cycles, enabling your team to act faster and stay ahead of the competition.
Increase stakeholder trust and engagement. Research insights that are clearly tied to business outcomes will lead to more buy-in, faster decision-making, and stronger collaboration across teams.
Elevate product quality and user satisfaction. Better research translates into products that meet real user needs, improving retention, increasing adoption rates, and creating a competitive edge in the market.
Joining the User Research Strategist Membership gives you access to everything you need to excel, valued at over £4,000 if purchased separately:
100+ hours of premium training resources: Worth £1,500, based on comparable courses like IDEO U and Nielsen Norman Group.
Over 100 templates, guides, and playbooks: A library valued at £1,000, giving you tools priced at £10–£20 each elsewhere.
Live Q&A sessions: Equivalent to £900, as personalized coaching sessions typically cost £300/hour.
Exclusive access to a thriving community of professionals: Similar communities charge £500–£1,000 annually for comparable engagement, collaboration, and support.
Career development tools and frameworks: Valued at £600, including actionable strategies to position yourself as a strategic leader.
Continual updates and new resources: Priceless—your membership grows in value as new tools and content are added regularly.
And you’re not paying £4,000. For a fraction of that, you’ll gain tools, strategies, and a community that will pay dividends for your entire career.
Even if this membership saves you just 10 hours of prep time or helps you secure one new freelance client or promotion, it will have already paid for itself. Now imagine the exponential return as you apply these resources across dozens of projects.
Stage 1: Foundations
In Stage 1, you’ll learn to align your research with critical business objectives, using advanced frameworks that position your insights as indispensable, through:
Objective-driven research foundations: Learn to tie research directly to business goals with North Star Metrics and Objective-Centric Research methods, making your work invaluable to decision-makers
Behavioral economics in UX research: Discover how to leverage cognitive biases and nudge theory to drive user behavior in ways that impact key business KPIs
Strategic influence through category research: Position your product as a leader in its market category, learning how to map competitors and identify gaps your product can uniquely fill
Outcomes:
Create research aligned with North Star metrics that are essential to business success
Implement behavioral “nudges” that increase user engagement and impact KPIs
Draft a category research report positioning your product uniquely within the market
Become the researcher who connects research directly to business strategy, earning trust and visibility across departments
Bring fresh, strategic insights that shape product positioning and support long-term growth.
Stage 2: Growth
Stage 2 takes you beyond traditional research to category mastery. Here, you’ll learn the art of Category Research – positioning your product as the leader of a distinct, valuable market category.
Foundations of category research and market mapping: Understand and map your product’s market landscape, defining whitespace opportunities to position your product strategically
Creating and communicating unique differentiators: Develop clear differentiators and a Unique Selling Proposition (USP) that aligns with both user needs and business priorities
Customer perception mapping and insights: Map customer perceptions of your category, identifying opportunities to shift the narrative in your product’s favor
Defining and owning a category with category research principles: Learn to create a compelling narrative that positions your product as the go-to solution, effectively owning your category
Measuring category success and impact: Track category growth and impact with metrics that reflect how your positioning drives brand recognition, preference, and adoption
Outcomes:
Map competitors and identify gaps, showing how your product fits within or redefines the market
Create a unique, compelling USP backed by data, differentiating your product
Produce a perception map to understand customer views and refine your strategy
Identify new growth opportunities and influences product direction with confidence
Be recognized as the researcher who bridges customer needs with business strategy, guiding your company in capturing customer loyalty
Play a central role in defining your product’s identity and positioning, making you an invaluable resource in every strategic discussion
Gain the ability to measure and showcase the long-term impact of your research, proving the ROI of research and strengthening your influence
Stage 3: Impact
In Stage 3, you’ll learn advanced techniques for crafting compelling business cases, building long-term research roadmaps, and presenting insights that shape major decisions through:
Creating business cases for research with the strategic decision framework. Master the Problem-Opportunity Impact Framework to present research as a strategic investment with clear financial and market returns
Research roadmapping with scenario planning. Create flexible, long-term research plans using Scenario Planning to ensure your insights remain relevant as business needs evolve
Advanced data storytelling and presentation skills. Learn storytelling techniques that capture executive attention, presenting insights in ways that drive real decisions.
Outcomes:
Build a research business case demonstrating ROI, saving or generating revenue
Develop a flexible research roadmap that adapts to business changes and future scenarios
Craft presentations using the Pyramid Principle, ensuring every insight resonates with stakeholders
Proactively plan for the future, providing insights that evolve alongside business needs and keeping you indispensable in the long term.
Transform into the researcher who presents findings with clarity, confidence, and authority, making every insight memorable and actionable
Effective Career Growth
Gain skills that elevate you from a tactical researcher to a strategic leader, increasing your value and opening up new career paths
Increased Visibility & Influence
Become a go-to authority in your organization, as you’ll be the researcher who knows how to drive business value and market positioning
Invaluable Tools and Resources
Access advanced templates, frameworks, and community support that make it easy to apply what you learn and demonstrate results
Through this membership, you won’t just be a better researcher. You’ll be equipped with the skills to:
Become the strategic research leader in your organization, transforming research from “just data” to insights that influence high-level decisions.
Shape your product’s market category with category design principles, defining a unique space in the market that positions your product as essential.
Measure and prove the ROI of research with frameworks and metrics that show how your work drives revenue, customer loyalty, and product adoption.
Lead Research. Shape Strategy. Drive Decisions.
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Lead Research. Shape Strategy. Drive Decisions. 〰️
Your investment
£171/quater
Access to the Impact Framework Assessment, Impact Tracker, Career Framework, and OKR Templates—tools designed to measure and showcase your value within your organization.
Live quarterly kick-off calls to set goals and intentions and monthly accountability calls to keep you on track.
A searchable, tagged database of resources designed to help you upskill and provide ROI calculations that demonstrate your research’s business impact.
A paid-only community space where I’m personally active nearly every day, answering questions, offering advice, and fostering connections.
Access my most popular courses as part of your membership, allowing you to dive deep into high-impact research methods and strategies.
Over 40 templates (and counting!) covering every aspect of strategic research, including frameworks for presenting insights, building personas, and more.
Save on user research tools with member-only discounts, helping you enhance your research toolkit cost-effectively.
Enjoy a 75% discount on my paid Substack content for the first year of membership.
£627/year
Everything in the Quarterly Membership, plus these additional benefits:
Your first month is on me when you choose the yearly plan!
Exclusive access to job listings relevant to user researchers, curated for quality opportunities (whenever available).
Access a full year of my paid Substack content, including in-depth insights and resources for members, included with the yearly plan.
Hey 👋 I’m Nikki
Founder of the User Research Strategist
I'm a user researcher with 11 years of experience in the field and I’m still an active practitioner with a consultancy based in the Jersey Channel Islands
I’ve worked with both larger companies like Zalando to tiny start-ups with 20 people — and set up strategic research in both
I've supported over 10,000 researchers with my UX resources, templates, articles, courses, and mentorship
I have built a successful research practice over 8 times, and now 2 successful user research consultancies, bringing clients/organizations real impact through research
I aspire to be a fiction, horror novelist when I grow up.